Editorial storytelling, hotel reviews and brand building

I’ve been working as a freelance travel writer for over a decade, and writing in-house copy & content for lifestyle brands for fifteen years. I’ve written about the Norwegian concept of friluftsliv, the benefits of wild swimming and how slow travel can improve your health for Small Luxury Hotels of the World. I wrote a slow travel column for boutique travel website Hotel Weekend for several years, culminating in ghost-writing their coffee table book, Barefoot Living. I’ve also written about slow and sustainable travel for a variety of independent magazines and hospitality brands, including interviewing hideaways owners and profiling UK-based cabins and cottages for Kip Hideaways and scribing journeys for The Luminaire. Articles for Country Life online include: The Young British Flower Farmers Championing Sustainable Growing, a review of Fowlescombe Farm in Devon, and How Surfing Became a Cornerstone of Cornish Culture.

Clients include:

Small Luxury Hotels / Country Life / Kip Hideaways / The Luminaire / Staays / Hotel Weekend / Lodestars Anthology / Blumenhaus magazine / Stylist / Loupe / Off Grid Hideaways / Rebecca Udall / Frances Loom / By Heather Kane / Genevieve Sweeney / Rucksack magazine / Planet Mindful / The Wise Traveller / London City Airport / Amuse / Table magazine / Joules / Flow magazine / Oubas / Matere / Elliot Organics / Rose & Grey / Flannels / Neptune / Borough Wines / The Nordique / In Clover magazine / 91 magazine / Oh Comely magazine / Mahabis

Services:

Editorial written content for print and online / Ghost writing / Hotel reviews / Writing and editing larger projects, such as books / Editorial content calendar creation and maintenance / Tone of voice, branding work and helping to establish new brands

Highlights of my work:

Articles for Country Life online including: Pack up your jumpers: Is Scandinavia the new Mediterranean?, The Young British Flower Farmers Championing Sustainable Growing, a review of Fowlescombe Farm in Devon, and How Surfing Became a Cornerstone of Cornish Culture.

Regular articles for Swoon by SLH, the editorial platform of Small Luxury Hotels

‘Go with the Slow’ article for Swoon by SLH’s first print issue, 2024

Journey write-ups for The Luminaire

‘The Art of Travelling Slow’ for Staays

‘Meeting with Sophie Coryndon’ eight-page interview feature in Blumenhaus Issue 5

Ghost writer and editor of Barefoot Living, a coffee table book by Hotel Weekend

Kip Hideaways - seasonal guide, including interviews, profiles and travel features

I wrote a Slow Travel online column for Hotel Weekend from 2018 - 2021

Hotel write-ups for Off Grid Hideaways

Itineraries, reviews and articles for Loupe, a now defunct travel platform launched by previous editors of CN Traveller

Managing content for Rebecca Udall from December 2022 - January 2025, including writing all journal articles during this period

Managing content and writing journal articles for Frances Loom and By Heather Kane

Journal content for Genevieve Sweeney from April 2023 - July 2025

Online articles for Stylist, including The 7 best trips to take as an intrepid solo-traveller and Why Embracing the Great Outdoors makes Norwegians Happier and Less Stressed 

Online article for Joules: How to Travel More Sustainably and 5 Steps to More Sustainable Living

Articles for Lodestars Anthology Portugal and Wales issues

Print articles for Planet Mindful: This Year, Travel Slowly (New Year 2019 issue) and Why you don’t have to be perfect to live a more sustainable life (February 2020 issue)

Print and online articles for Rucksack Magazine, including: Winter Wonderland (online), The Beauty of Winter (print - issue 1), An Ode to Road Trips (print - issue 2) and The Allure of the Azores (print - issue 3).

Weekly articles for The Wise Traveller from 2015-2021

Online article for Amuse: 10 Places to Live Out Your Reclusive Fantasies

Neptune - online article: March's Flower 

Articles for print and online for 91 Magazine, including: Melia Malmquist Home Tour (print - issue AW16), Fiona Brass Studio Tour (print - issue SS17), Kristin Perers Studio Tour (print - issue AW17), A Botanical Dyer’s Life and (print - issue AW18)

Journal articles for Oubas, including: Seasonal Gifting, January, Seasonal Rituals and Winter Solstice Traditions.

Journal article for Matere, including: The Joy of Writing by Hand and A Guide to Slowing Down in Winter.

Five-part Conscious Living series for Elliot Organics: What is Slow Living?, The Slow Holiday, Mindfulness & Self Care, Slow Shopping and Why is it Important to Live More Consciously?