Slow travel & lifestyle writer
I’ve been working as a freelance writer for over eight years, and writing in-house copy & content for brands for over thirteen years. I mainly write about slow travel but am also available to write about sustainable style, interior décor and simple living. Past work includes writing sustainable living articles, ghost writing and editing a slow travel coffee table book, writing a conscious living series of guest blog posts and writing an ongoing series of slow travel articles for a boutique travel online publication.
Email: emmalavelle42@gmail.com
Portfolio
I write articles themed around slow travel for Small Luxury Hotels, including ‘What is the Norwegian concept of Friluftsiv & how can you incorporate it into your travels?’, ‘Why wild swimming is the perfect slow travel experience, all year round’ and ‘How to spend a cosy long weekend in Bath’. I was the ghost writer of Hotel Weekend’s coffee table book, Barefoot Living, and have wrote numerous articles for their journal including ‘In praise of doing nothing on holiday’ and ‘How to enjoy Shinrin-Yoku’. Other work is detailed below, including magazine articles for Lodestars Anthology and Rucksack magazine, and writing for Kip Hideaways, Stylist, Joules and Planet Mindful.
Travel Writing Portfolio
Small Luxury Hotels - regular slow travel articles for their Journal
‘Go with the Slow’ - article on slow travel for Small Luxury Hotel’s debut issue of their new magazine, Swoon.
Kip Hideaways - seasonal guide, including interviews, profiles and travel features
Stylist - online article: The 7 best trips to take as an intrepid solo-traveller
Joules - online article: How to Travel More Sustainably
Hotel Weekend - Ghost writer & Editor of coffee table book: Barefoot Living
Hotel Weekend - I wrote a regular Slow Travel online column for Hotel Weekend - read all posts here. I also write exclusive content for the HW Club (member’s only). Articles include: How to Enjoy Wild Swimming this Summer, Travel Resolutions for the Conscious Traveller, The Healing Power of Travel and Is Instagram Changing the Way we Travel?
Staays - slow travel article for new Travel website launching summer 2024.
Loupe -travel articles, including: micro-itineraries (Todmorden and Saltaire), restaurant reviews (The Shed Bistro, Llys Meddyg), accommodation review (Hergest Lee) and journal articles (Wild Swimming & Community and Sustainable UK Brands)
Lodestars Anthology - articles for print and online, including: Island Life (online) and The Green Island + additional photography (print - Portugal issue).
Planet Mindful - This Year, Travel Slowly (print, New Year 2019 issue)
Rucksack Magazine - articles for print and online, including: Winter Wonderland (online), The Beauty of Winter (print - issue 1), An Ode to Road Trips (print - issue 2) and The Allure of the Azores (print - issue 3).
The Wise Traveller - Weekly articles from 2015 - 2021, including: Are you a Tourist or a Traveller?, How Slow & Sustainable Travel is Becoming Associated with Luxury Travel, Travel with Purpose, Why Every Woman Should Try a Solo Trip and How to be a More Sustainable Traveller.
Another Place - online article: Slow Down How You Travel
The Vista - online article: A Land of Fire and Ice
Millican - online article: The Uncharted Azores
Table magazine - online article: City Walk: Brighton
Amuse - online article: 10 Places to Live Out Your Reclusive Fantasies
Veske - Journal article: How to Travel Slower and More Sustainably
The Culture Trip - Northern England correspondent from January 2017 - July 2018. Weekly articles including: Why You Should Head to Yorkshire to see the Northern Lights, An Art Lover's Guide to Manchester in 24 Hours and How to Spend 48 Hours in Manchester.
London City Airport - city guides including Belfast Guide and Frankfurt Guide.
Old Harry - online article: A Journey Around Iceland's Ring Road
Lifestyle, Fashion, Interiors, etc. Writing Portfolio
Stylist - online article: Why Embracing the Great Outdoors makes Norwegians Happier and Less Stressed
Joules - online article: 5 Steps to More Sustainable Living
Planet Mindful - print: Why you don’t have to be perfect to live a more sustainable life (February 2020 issue)
Flow magazine - online article: Managing Online & Offline Time
Oubas - journal articles (ghost writing), including: Seasonal Gifting, January, Seasonal Rituals and Winter Solstice Traditions.
Matere - journal articles including: The Joy of Writing by Hand and A Guide to Slowing Down in Winter.
Elliot Organics - five part Conscious Living series on the journal: What is Slow Living?, The Slow Holiday, Mindfulness & Self Care, Slow Shopping and Why is it Important to Live More Consciously?
Rose & Grey - online: I wrote and edited all of Rose & Grey’s online content (their journal, website copy, product copy and social media copy) from 2015 - 2022.
Rebecca Udall - online: I currently write Rebecca Udall’s journal articles (from 2022 -)
Neptune - online article: March's Flower
The Everygirl - online articles including: Why you should travel for yourself, not to copy influencers, Why travelling by train is the best way to see Europe, Small steps to take to live a more sustainable life.
Kid Philosophy -website content (About and Sustainability pages) and journal articles
Studio by Whalar -I was an online columnist for Studio by Whalar during 2018, contributing articles to the 'Learn' section of their site. Articles included: Blogging in an Insta-World, Do People Want to See More Genuine Instagram Accounts?, How to find your Tribe on Instagram, The Power of Brand Ambassadors, How to Create Sponsored Content that your Followers will Love, The Rise of Micro-Influencers, Why Authenticity is Important and What Attracts Brands to Influencers.
Underpinned - online article: How Freelancing has Helped me Live a Slower Life
Borough Wines - articles for Linked In: How to go Zero-Waste when Grocery Shopping and How to Curate a More Sustainable Wardrobe.
Sisterhood Camp Community - I contributed several articles to Sisterhood Camp's online community, based around the themes of Creativity, Career, Wellness and Travel. Articles included: Ten Tips for a more Mindful Home, The Benefits of Slow Travel and Bring the Outside In.
The Uncommon Muse - online articles including: The Woman Inspiring me in Creativity & Business and Why We're Falling For Contemporary Fairy Tales.
Elsewhere - online articles including: What the Japanese concept of Wabi-Sabi can teach us about Travel and Why the Nordic Concept of Friluftsliv Should be your new Summer Philosophy.
The Nordique - online article: How to Embrace Friluftsliv.
In Clover magazine - print and online: Everyday Adventures (online) and Interview with Our Wild Abandon (print - issue 3)
91 Magazine - articles and interviews for print, including: Melia Malmquist Home Tour (print - issue AW16), Fiona Brass Studio Tour (print - issue SS17), Kristin Perers Studio Tour (print - issue AW17), A Botanical Dyer’s Life and (print - issue AW18). Also two short articles for the Seek Inspire Create E-Zine August 2018: Form Lifestyle Store feature and Studio Hear Hear feature.
Oh Comely magazine - online interview with Emma Wright of Oh Dear Diary.
Mahabis Journal - weekly online articles from 2015 - 2017, including: Slow Road Trip series, Sunday Guide travel series, How to experience Fika outside of Sweden, A Guide to taking it Slow on Holiday and Seeking out the Northern Lights.
Atlas magazine - online and print, including: Instagram Accounts to Inspire for Winter (online), Cultural Guide to 2016 (online), The Azure Issue | Denim Daze (online), The Timeless Issue | The Modern Woman's Timeless Wardrobe (online), The Delicate Issue | In Bloom (print), The Adventure Issue | Travel Bucket List (print) and The Aura Issue | The Allure of the Aurora Borealis (print).
Ballad of magazine - print: Interview with Alice Wint (The Tactile Issue)
Flannels - online: I wrote and edited all of the articles for the Flannels journal from 2010 - 2015).